18 July 2012

New Media for Business and Digital Marketing: Week 1

Now that our first week of the New Media course at MSU has been and gone, there is plenty to fill you in on about what has been happening, and the fun that we have all had so far…

After arriving in East Lansing at midnight on Saturday the 7th, and after an incredible amount of mishaps with flights and delays, I was greeted with the humid heat that is the American summer. Everyone had been slowly arriving all day and most people were asleep already (it had been a long day for all), but I met my roommate along with a couple of the other students that had come from Canberra as well. Our rooms were incredibly hot and muggy but we quickly solved this with a visit to CVS (a pharmacy that sells everything you’d need) the next day.

My dorm door

On Sunday, it was orientation day, and a chance for us to meet each other and have a squiz at what East Lansing had to offer! After we all met in what’s know as the ‘Gilchrist Pub’ on the lower level of our dorms, we headed to the shops (which has now become an everyday occurrence, oops…) and purchased our first bits of MSU Spartans merchandise! After the free time and shopping we had orientation with Dr C who is going to be our professor for the first half of the course, and then we did a scavenger hunt all around the MSU campus.

Arabesque-ing scavenger hunters
Figuring out the clues

Post-scavenger hunt, Bess and Kellie took us to a department store called Meijer, pronounced exactly like Australia’s Myer, which stocked everything from fruit and cereal to letterboxes. There was even a whole isle area dedicated to pickles! Obviously they are just as popular as stereotypically thought.

So many pickles
After what felt like a massive day, we all headed to a local restaurant called Harrison’s Roadhouse and everyone had massive meals that were all under $10 each, it is insane how cheap everything is in the US.

The first week of class went quickly and we formed a routine that involved breakfast, class, lunch, class again, free time, and then dinner! The class is really fun and our professor is incredibly smart and you can tell that he really loves what he is teaching us. The campus itself is absolutely massive. We managed to explore quite a bit in our first week, but Dr C and Kellie were quick to let us know that we haven’t seen anywhere near all of it just yet.

Our class

Friday brought a visit to the world-renowned office of Leo Burnett in Detroit. It was an incredibly interesting day and we all left there inspired about the industry that we all hope to pursue when we finish our studies. We had talks from staff of all different sections within the agency, including Skip Drayton the executive vice president, and it was an amazing opportunity for all of us to be let in to the world of such a massive and successful global business.

Skip Drayton imparting words of wisdom
This weekend brings even more day trips (a shopping trip for one, yay!), but for now that is all there is to tell. I think I speak for all of us when I say that I am really enjoying this experience, and I look forward to being able to write more about all of the adventures that we are having, and going to have.

Natalie x



Natalie Miller is participating on our New Media for Business and Digital Marketing program at Michigan State University, USA. Natalie is in her second year of a Bachelor of Media and Communications at University of Canberra

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